Team owner Walter Brown personally chose Celtics over Whirlwinds, Olympians, and Unicorns (yes, Unicorns) as the nickname for Boston’s Basketball Association of America team in 1946. Despite the warnings of one of his publicity staffers, who told Brown, “No team with an Irish name has ever won a damned thing in Boston,” Brown liked the winning tradition of the nickname; the New York Celtics were a successful franchise during the 1920s.